Brand strategy that brings people together.

Brand strategy that brings people together.

Strategist Designer Coach Librarian Educator Creative

About Me

Hi there, friend!
I’m so glad you’re here:)

I’m Michelle, the strategic mind behind Bilbrey Lee. I’m a brand strategist, designer, coach, educator, librarian, and aspiring artist, which all adds up to an eclectic mix of qualities that enables me to serve you well. Bilbrey Lee is my way of sharing my love for learning, connecting people, and passion filled living with the world, while helping entrepreneurs and business owners reach their full potential and stand out.

At the end of the day, I’m a friend that knows what it feels like to be stuck in a career you just don’t love, and I understand the struggle to find your purpose and launch your business. My own experiences are what drive me to empower, encourage, and equip others to share their passion and purpose with the world. My dedication shines through my hands-on approach to every client and project. This approach starts with one of my favorite parts of the job: building a relationship with you and learning about your business. I often get teary eyed when clients share the heart, inspiration, and big dreams behind their businesses. This pushes me to find the perfect strategy and design to bring your brand to life.

My holistic approach to project management results in a well-rounded product delivered without a hitch. My enthusiasm for strategy, design, and helping others live their best life is evident in every conversation. For me, it’s not just about the project, it is about who the project is for. I focus on what I love to do in hopes of attracting clients who want to live out their passion and purpose, both personally and professionally.

When I’m not working with clients, you can find me hanging out at Walt Disney World with my amazing husband, working on my scrapbook projects, or chilling on the couch with my doggie sidekick and my iPad. I love reading paranormal fiction, dreaming up new projects, and hanging out near the water.

Brand Values

strategic

Driven by curiosity, positive thinking, and the belief that when you apply the right formula, success is inevitable. 

innovative

Constantly looking for new and better ways to move brands forward.  I look at challenges as opportunities to grow and find innovative solutions. 

Honest

Trust is the foundation of successful relationships, and I will strive to be a brand my customers can put their trust in.

Collaborative

Personal growth is my goal, for myself and every member of the Bilbrey Lee community.

Bilbrey Lee

What's with the Name?

You may be wondering where the name Bilbrey (bill-bree) Lee came from, so I thought I would take a minute to explain its origin. One day, I was brainstorming baby names, and I thought it would be cool to use my maiden name (Bilbrey) as a part of the name if I ever had a daughter. My plan was to combine it with my dad’s middle name (Lee), and call her BreeLee.

Although I never had a daughter, the name stuck with me. I thought if I ever wrote a book, I would use Bilbrey Lee as a pseudonym. The name would be a tribute to both my family and the author of my favorite book, Harper Lee. I still have aspirations to write a book, but why what until then to use such an awesome name? When choosing a name for my new business, Bilbrey Lee was the only choice.

What to Expect When Working with Me

My mission is to transform businesses with bespoke brand strategy + design that connects entrepreneurs, side-hustlers, and small businesses with their ideal clients using collaborative, thought provoking workshops and strategy sessions that bring together their purpose and unique perspective and my innovative, strategic style. When working with me you can expect...

An Exceptional Work Ethic
My work ethic means I go above and beyond to strategically uncover what's delightfully different about your, your business, and your goals. Then I deliver a strategy to help you level-up your brand.
A Collaborative Relationship
We all want someone who gets what we're going through and takes the time to understand us and our big goals. That's me! I'm here to listen, guide, and make recommendations based on my expertise and experience.
Constant Communication
I’m your all-in partner, which means you’ll always know exactly what's happening, what I need from you, what I’m working on, and what to expect next. My clients consistently tell me that my communication is one of the things they love most about working together. 
Loads of Passion + Enthusiasm
When we work together, we will be professional partners, but we should also feel like two friends working towards a common goal. The enthusiasm we have for our work makes it easy to collaborate, bounce ideas off each other, and create something delightfully distinctive. 
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Build a brand that makes an IMPACT.

Brand your business FROM THE INSIDE OUT

My signature approach to brand strategy and design enables you to stand out, confidently charge your worth, and connect intentionally with the people who need your work the most. Your branding investment should deliver lasting results, and I intentionally guide clients like you through a process that's as purposeful as it is profitable.

You’re not like everyone else and neither is your brand, which is why I customize each package to include the perfect mix of strategy + design + coaching. As your collaborative thought partner, I work with you to determine a customized approach to developing your brand strategy that works for you and taps into your superpowers.

Brand Strategy

Brand Strategy helps you get clear on every step of your brand, from ideal customer avatars so spot-on you’ll  think they’re real people to messaging that captures everything you’ve always wanted to say but didn’t know how.  This is how we make your brand stand out and shine, so you can build your empire.

Brand Design

Perfect if you are ready to upgrade from DIY branding that blends in and need a brand identity system so your presence is consistent and stands out. This is a 100% unique brand identity system that will help you get more polished and more consistent with your branding to WOW your audience.   

Brand Coaching

My approach to coaching isn't one-fits-all.  It's 100% custom sized to your needs based on who you are, what your goals are, and where you're at in your business and branding journey.  Through our work, we uncover what might be standing in your way. Then, together we design the best path to achieve your goals.

Need Some Help?

I believe we all have a unique calling and purpose, and that someone out there needs what you provide. I know that starting and running a business isn’t easy, and while I can’t do all the heavy lifting, I can help you create a personalized brand strategy that allows you to stand out, grow your audience, and reach your goals.

Ready to dive in, take action, and build your empire?

I’m Michelle Starcher, the creative mind behind Bilbrey Lee. Life’s too short to live with regrets, and I’m on a mission to help entrepreneurs grow a thriving business while living a joy-filled life. I believe it’s possible to build a successful empire doing what you love. I’m here to cheer you on, help you grow, and develop actionable strategies to grow your business.

Hello, friend!
Let's Keep in Touch

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