You’re in the right place if…
I'll show you how.
The Best Way to Build a Successful Business
Without a clear brand strategy, you end up chasing every opportunity that comes your way and playing defense instead of focusing on connecting with your ideal audience, wasting time and effort. If you’re serious about growing your business, having a brand strategy should be at the top of your list.
Stand Out
My brand design process brings together your purpose and unique perspective and my creative, strategic style. Together, we’ll bring your vision to life and transform your brand so that your dream clients know you’re 10X more qualified to help them than anyone else.
Grow Your Audience
Knowing who you’re targeting allows you to reach specific groups of consumers and make sure your offerings are tailored to their needs. For me, it’s not just about the project, it is about who the project is for, both you and your potential clients.
Reach Your Goals
A brand strategy helps you focus on what is important, and avoid getting sidetracked on things that aren’t relevant. As your collaborative thought partner, I work with you to develop a roadmap to guide your decision-making when it comes to driving your business forward.
Hi there!
I’m Michelle Starcher, the strategic mind behind Bilbrey Lee. I’m a brand strategist, coach, educator, librarian, and aspiring artist, which all adds up to an eclectic mix of qualities that enables me to serve you well. Bilbrey Lee is my way of sharing my love for learning, connecting people, and passion filled living with the world, while helping entrepreneurs and business owners reach their full potential and stand out.
At the end of the day, I’m a friend that knows what it feels like to be stuck in a career you just don’t love, and I understand the struggle to find your purpose and launch your business. My own experiences are what drive me to empower, encourage, and equip others to share their passion and purpose with the world.
I specialize in helping entrepreneurs and small business owners like you connect with your ideal clients in order to scale your business from side-hustle to full-time gig to successful empire. I’m here to cheer you on, help you grow, and develop actionable strategies to move your business forward.
Your entire brand strategy done-for-you
At Bilbrey Lee, I know you want your brand to stand out as the obvious choice for your ideal clients. In order to do that, you need a brand strategy that captures your purpose, personality, and style that includes actionable steps to promote your unique perspective, offers, and value. The problem is you’ve been trying to DIY your brand identity and piece together a marketing plan that isn’t working, leaving you feeling stuck, undervalued, and overlooked. I see your value and worth, and I know you are more than capable of transforming your clients lives. I understand that it’s not easy starting and running a business, and I know how easy it is to get distracted and overwhelmed. That’s why I offer smart, actionable brand strategy + design + coaching to help you level-up your business and reach the people who need you most.
Discovery Call
Every project starts with a Discovery Call where we collaborate to determine the customized approach we’ll use to develop a your brand. During this time, we will determine your branding needs, and I'll build a custom service package that may include brand strategy, design, and/or coaching.
Brand Audit + Workshops
Next, it’s time to get to work. This is when we’ll build your brand strategy, design your brand identity, and develop a content marketing plan that allows you to stand out, grow your audience, and reach your goals. I'll conduct a brand audit and then develop customized branding workshops to level-up your brand.
Prepare for Launch
When the strategy + design is spot-on, it’s time to launch! I'll develop and share your brand-building roadmap to guide you through the launch and bring the strategy to life to help your business grow. Plus, you'll have a content marketing strategy to help you reach your ideal clients and grow you business.
It all starts with a FREE, no strings attached Discovery Call.
This is where we get to know each other and find out if we’re a good fit.
brand your business from the inside out
My signature approach to brand strategy and design enables you to stand out, confidently charge your worth, and connect intentionally with the people who need your work the most. Your branding investment should deliver lasting results, and I intentionally guide you through a process that's as purposeful as it is profitable.
You’re not like everyone else and neither is your brand, which is why I customize each package to include the perfect mix of strategy + design + coaching. As your collaborative thought partner, I work with you to determine a customized approach to developing your brand strategy that works for you and taps into your superpowers.
Brand Strategy
Brand Strategy helps you get clear on every step of your brand, from ideal customer avatars so spot-on you’ll think they’re real people to messaging that captures everything you’ve always wanted to say but didn’t know how. This is how we make your brand stand out and shine, so you can build your empire.
Brand Design
Perfect if you are ready to upgrade from DIY branding that blends in and need a brand identity system so your presence is consistent and stands out. This is a 100% unique brand identity system that will help you get more polished and more consistent with your branding to WOW your audience.
Brand Coaching
My approach to coaching isn't one-fits-all. It's 100% custom sized to your needs based on who you are, what your goals are, and where you're at in your business and branding journey. Through our work, we uncover what might be standing in your way. Then, together we design the best path to achieve your goals.
In order to serve you to the best of my ability, I accept a limited number of bookings each month.
Lucky for you, I am booking news clients with just a handful of openings available.
Need Some Help?
I believe we all have a unique calling and purpose, and that someone out there needs what you provide. I know that starting and running a business isn’t easy, and while I can’t do all the heavy lifting, I can help you create a personalized brand strategy that allows you to stand out, grow your audience, and reach your goals.
